• Unit Background

    This unit covers the skills and knowledge required to conduct primary and secondary advertising research to test advertising themes and ideas. It includes assessment of research requirements, selection of research methods, and use of findings.

    It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSBWOR404 Develop work priorities BSBWOR404 Develop work priorities 
$700.00 1 $700.00
BSBMGT517 Manage operational plan BSBMGT517 Manage operational plan 
$700.00 1 $700.00
BSBWOR501 Manage personal work priorities and professional development BSBWOR501 Manage personal work priorities and professional development 
$700.00 1 $700.00
BSBLDR503 Communicate with influence BSBLDR503 Communicate with influence 
$700.00 1 $700.00
BSB50215 Diploma of Business BSB50215 Diploma of Business 
$4,480.00 1 $4,480.00
BSBLDR403 Lead team effectiveness BSBLDR403 Lead team effectiveness 
$700.00 1 $700.00
BSB52415 Diploma of Marketing and Communication BSB52415 Diploma of Marketing and Communication 
$6,720.00 1 $6,720.00
BSBSUS501 Develop workplace policy and procedures for sustainability BSBSUS501 Develop workplace policy and procedures for sustainability 
$700.00 1 $700.00
BSBHRM506 Manage recruitment selection and induction processes BSBHRM506 Manage recruitment selection and induction processes 
$700.00 1 $700.00
BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
$5,600.00 1 $5,600.00
BSB42015 Certificate IV in Leadership and Management BSB42015 Certificate IV in Leadership and Management 
$6,720.00 1 $6,720.00
BSBMKG507 Interpret market trends and developments BSBMKG507 Interpret market trends and developments 
$700.00 1 $700.00
BSB51915 Diploma of Leadership and Management BSB51915 Diploma of Leadership and Management 
$6,720.00 1 $6,720.00
BSBMGT402 Implement operational plan BSBMGT402 Implement operational plan 
$700.00 1 $700.00
BSBPMG522 Undertake project work BSBPMG522 Undertake project work 
$700.00 1 $700.00
BSBMKG501 Identify and evaluate marketing opportunities BSBMKG501 Identify and evaluate marketing opportunities 
$700.00 1 $700.00
BSBADV509 Create mass print media advertisements BSBADV509 Create mass print media advertisements 
$700.00 1 $700.00
BSBLDR402 Lead effective workplace relationships BSBLDR402 Lead effective workplace relationships 
$700.00 1 $700.00
BSBMKG408 Conduct market research BSBMKG408 Conduct market research 
$700.00 1 $700.00
BSBLDR502 Lead and manage effective workplace relationships BSBLDR502 Lead and manage effective workplace relationships 
$700.00 1 $700.00
BSBMKG508 Plan direct marketing activities BSBMKG508 Plan direct marketing activities 
$700.00 1 $700.00
BSBINN301 Promote innovation in a team environment BSBINN301 Promote innovation in a team environment 
$700.00 1 $700.00
BSBMGT518 Develop organisation policy BSBMGT518 Develop organisation policy 
$700.00 1 $700.00
BSB42415 Certificate IV in Marketing and Communication BSB42415 Certificate IV in Marketing and Communication 
$6,720.00 1 $6,720.00
BSBADV503 Coordinate advertising research BSBADV503 Coordinate advertising research 
$700.00 1 $700.00
BSBMKG418 Develop and apply knowledge of marketing communication industry BSBMKG418 Develop and apply knowledge of marketing communication industry 
$700.00 1 $700.00
BSBRSK401 Identify risk and apply risk management processes BSBRSK401 Identify risk and apply risk management processes 
$700.00 1 $700.00
BSBLDR401 Communicate effectively as a workplace leader BSBLDR401 Communicate effectively as a workplace leader 
$700.00 1 $700.00
BSBWOR301 Organise personal work priorities and development BSBWOR301 Organise personal work priorities and development 
$700.00 1 $700.00
BSBITU402 Develop and use complex spreadsheets BSBITU402 Develop and use complex spreadsheets 
$700.00 1 $700.00
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