BSBMKG506 Plan market research

$700.00 (excl. GST)

Unit Background

This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

Detailed information about the Unit of Competency Details for this unit can be found here.

Description

  • Student Assessment Guide

  • Student Assessment Workbook

  • Assessor Guide with detailed instructions, benchmarks, and sample responses

  • Assessment Mapping Matrix

  • Simulated Business Environment

  • Customised Observation Check Sheet

  • Task Outcome Sheets

  • Assessment Outcome Sheet

  • Student Feedback Form

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