• Unit Background

    This unit covers the skills and knowledge required to conduct primary and secondary advertising research to test advertising themes and ideas. It includes assessment of research requirements, selection of research methods, and use of findings.

    It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
$5,600.00 1 $5,600.00
BSB42415 Certificate IV in Marketing and Communication BSB42415 Certificate IV in Marketing and Communication 
$6,720.00 1 $6,720.00
BSBMGT517 Manage operational plan BSBMGT517 Manage operational plan 
$700.00 1 $700.00
BSBLDR501 Develop and use emotional intelligence BSBLDR501 Develop and use emotional intelligence 
$700.00 1 $700.00
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