BSBMKG508 Plan direct marketing activities

$700.00 (excl. GST)

Unit Background

This unit describes the skills and knowledge required to plan direct marketing activities and develop marketing plans matching organisational objectives.

It applies to individuals in a marketing management role who are responsible for planning direct marketing activities, including formulating direct marketing plans, and supervising the team implementing the plans. They may work in small, medium or large enterprises across a variety of industries.

Detailed information about the Unit of Competency Details for this unit can be found here.


  • Student Assessment Guide

  • Student Assessment Workbook

  • Assessor Guide with detailed instructions, benchmarks, and sample responses

  • Assessment Mapping Matrix

  • Simulated Business Environment

  • Customised Observation Check Sheet

  • Task Outcome Sheets

  • Assessment Outcome Sheet

  • Student Feedback Form

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