• Unit Background

    This unit describes the skills and knowledge required to select data sources and apply analysis tools to identify trends in data that inform industry directions for a product, brand or organisation.

    It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for undertaking data mining to support plans and strategy development in an integrated marketing environment.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSBMKG502 Establish and adjust the marketing mix BSBMKG502 Establish and adjust the marketing mix 
$700.00 1 $700.00
BSB42415 Certificate IV in Marketing and Communication BSB42415 Certificate IV in Marketing and Communication 
$6,720.00 1 $6,720.00
BSBSUS501 Develop workplace policy and procedures for sustainability BSBSUS501 Develop workplace policy and procedures for sustainability 
$700.00 1 $700.00
BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
$5,600.00 1 $5,600.00
BSB42015 Certificate IV in Leadership and Management BSB42015 Certificate IV in Leadership and Management 
$6,720.00 1 $6,720.00
BSB52415 Diploma of Marketing and Communication BSB52415 Diploma of Marketing and Communication 
$6,720.00 1 $6,720.00
BSB51915 Diploma of Leadership and Management BSB51915 Diploma of Leadership and Management 
$6,720.00 1 $6,720.00
BSBLDR403 Lead team effectiveness BSBLDR403 Lead team effectiveness 
$700.00 1 $700.00
BSB50215 Diploma of Business BSB50215 Diploma of Business 
$4,480.00 1 $4,480.00
BSBCUS501 Manage quality customer service BSBCUS501 Manage quality customer service 
$700.00 1 $700.00
BSBWOR502 Lead and manage team effectiveness BSBWOR502 Lead and manage team effectiveness 
$700.00 1 $700.00
BSBMKG507 Interpret market trends and developments BSBMKG507 Interpret market trends and developments 
$700.00 1 $700.00
BSBITU402 Develop and use complex spreadsheets BSBITU402 Develop and use complex spreadsheets 
$700.00 1 $700.00
BSBMKG501 Identify and evaluate marketing opportunities BSBMKG501 Identify and evaluate marketing opportunities 
$700.00 1 $700.00
BSBMKG401 Profile the market BSBMKG401 Profile the market 
$700.00 1 $700.00
BSBRSK501 Manage risk BSBRSK501 Manage risk 
$700.00 1 $700.00
BSBWOR501 Manage personal work priorities and professional development BSBWOR501 Manage personal work priorities and professional development 
$700.00 1 $700.00
BSBADM502 Manage meetings BSBADM502 Manage meetings 
$700.00 1 $700.00
BSBINN301 Promote innovation in a team environment BSBINN301 Promote innovation in a team environment 
$700.00 1 $700.00
BSBWOR301 Organise personal work priorities and development BSBWOR301 Organise personal work priorities and development 
$700.00 1 $700.00
BSBMGT502 Manage people performance BSBMGT502 Manage people performance 
$700.00 1 $700.00
BSBHRM506 Manage recruitment selection and induction processes BSBHRM506 Manage recruitment selection and induction processes 
$700.00 1 $700.00
BSBHRM405 Support the recruitment, selection and induction staff BSBHRM405 Support the recruitment, selection and induction staff 
$700.00 1 $700.00
BSBLDR502 Lead and manage effective workplace relationships BSBLDR502 Lead and manage effective workplace relationships 
$700.00 1 $700.00
BSBMKG506 Plan market research BSBMKG506 Plan market research 
$700.00 1 $700.00
BSBMKG418 Develop and apply knowledge of marketing communication industry BSBMKG418 Develop and apply knowledge of marketing communication industry 
$700.00 1 $700.00
BSBADV503 Coordinate advertising research BSBADV503 Coordinate advertising research 
$700.00 1 $700.00
BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements BSBWHS401 Implement and monitor WHS policies, procedures and programs 
$700.00 1 $700.00
BSBFIA402 Report on financial activity BSBFIA402 Report on financial activity 
$700.00 1 $700.00
BSBMKG413 Promote products and services BSBMKG413 Promote products and services 
$700.00 1 $700.00
BSBLDR402 Lead effective workplace relationships BSBLDR402 Lead effective workplace relationships 
$700.00 1 $700.00
BSBCUS401 Coordinate implementation of customer service strategies BSBCUS401 Coordinate implementation of customer service strategies 
$700.00 1 $700.00
BSBINT401 Research international business opportunities BSBINT401 Research international business opportunities 
$700.00 1 $700.00
BSBLDR501 Develop and use emotional intelligence BSBLDR501 Develop and use emotional intelligence 
$700.00 1 $700.00
BSBMKG523 Design and develop an integrated marketing communication plan BSBMKG523 Design and develop an integrated marketing communication plan 
$700.00 1 $700.00
BSBPMG522 Undertake project work BSBPMG522 Undertake project work 
$700.00 1 $700.00
BSBWRT501 Write persuasive copy BSBWRT501 Write persuasive copy 
$700.00 1 $700.00
BSBMGT403 Implement continuous improvement BSBMGT403 Implement continuous improvement 
$700.00 1 $700.00
BSBMGT518 Develop organisation policy BSBMGT518 Develop organisation policy 
$700.00 1 $700.00
BSBPRO401 Develop product knowledge BSBPRO401 Develop product knowledge 
$700.00 1 $700.00
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