• Unit Background

    This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

    It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSBINN301 Promote innovation in a team environment BSBINN301 Promote innovation in a team environment 
$700.00 1 $700.00
BSBMGT403 Implement continuous improvement BSBMGT403 Implement continuous improvement 
$700.00 1 $700.00
BSB42415 Certificate IV in Marketing and Communication BSB42415 Certificate IV in Marketing and Communication 
$6,720.00 1 $6,720.00
BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
$5,600.00 1 $5,600.00
BSB50215 Diploma of Business BSB50215 Diploma of Business 
$4,480.00 1 $4,480.00
BSB52415 Diploma of Marketing and Communication BSB52415 Diploma of Marketing and Communication 
$6,720.00 1 $6,720.00
BSBMKG507 Interpret market trends and developments BSBMKG507 Interpret market trends and developments 
$700.00 1 $700.00
BSB51915 Diploma of Leadership and Management BSB51915 Diploma of Leadership and Management 
$6,720.00 1 $6,720.00
BSB42015 Certificate IV in Leadership and Management BSB42015 Certificate IV in Leadership and Management 
$6,720.00 1 $6,720.00
BSBMKG502 Establish and adjust the marketing mix BSBMKG502 Establish and adjust the marketing mix 
$700.00 1 $700.00
BSBITU402 Develop and use complex spreadsheets BSBITU402 Develop and use complex spreadsheets 
$700.00 1 $700.00
BSBADM502 Manage meetings BSBADM502 Manage meetings 
$700.00 1 $700.00
BSBSUS501 Develop workplace policy and procedures for sustainability BSBSUS501 Develop workplace policy and procedures for sustainability 
$700.00 1 $700.00
BSBLDR401 Communicate effectively as a workplace leader BSBLDR401 Communicate effectively as a workplace leader 
$700.00 1 $700.00
BSBMKG528 Mine data to identify industry directions BSBMKG528 Mine data to identify industry directions 
$700.00 1 $700.00
BSBADV509 Create mass print media advertisements BSBADV509 Create mass print media advertisements 
$700.00 1 $700.00
BSBMGT502 Manage people performance BSBMGT502 Manage people performance 
$700.00 1 $700.00
BSBMKG501 Identify and evaluate marketing opportunities BSBMKG501 Identify and evaluate marketing opportunities 
$700.00 1 $700.00
BSBCUS401 Coordinate implementation of customer service strategies BSBCUS401 Coordinate implementation of customer service strategies 
$700.00 1 $700.00
BSBMGT402 Implement operational plan BSBMGT402 Implement operational plan 
$700.00 1 $700.00
BSBCUS501 Manage quality customer service BSBCUS501 Manage quality customer service 
$700.00 1 $700.00
BSBMGT518 Develop organisation policy BSBMGT518 Develop organisation policy 
$700.00 1 $700.00
BSBMKG413 Promote products and services BSBMKG413 Promote products and services 
$700.00 1 $700.00
BSBWRT401 Write complex documents BSBWRT401 Write complex documents 
$700.00 1 $700.00
BSBHRM405 Support the recruitment, selection and induction staff BSBHRM405 Support the recruitment, selection and induction staff 
$700.00 1 $700.00
BSBLDR503 Communicate with influence BSBLDR503 Communicate with influence 
$700.00 1 $700.00
BSBCRT401 Articulate, present and debate ideas BSBCRT401 Articulate, present and debate ideas 
$700.00 1 $700.00
BSBMKG508 Plan direct marketing activities BSBMKG508 Plan direct marketing activities 
$700.00 1 $700.00
BSBMKG417 Apply marketing communication across a convergent industry BSBMKG417 Apply marketing communication across a convergent industry 
$700.00 1 $700.00
BSBMKG506 Plan market research BSBMKG506 Plan market research 
$700.00 1 $700.00
BSBMGT517 Manage operational plan BSBMGT517 Manage operational plan 
$700.00 1 $700.00
BSBPRO401 Develop product knowledge BSBPRO401 Develop product knowledge 
$700.00 1 $700.00
BSBMKG523 Design and develop an integrated marketing communication plan BSBMKG523 Design and develop an integrated marketing communication plan 
$700.00 1 $700.00
BSBWRT501 Write persuasive copy BSBWRT501 Write persuasive copy 
$700.00 1 $700.00
BSBRSK501 Manage risk BSBRSK501 Manage risk 
$700.00 1 $700.00
BSBPMG522 Undertake project work BSBPMG522 Undertake project work 
$700.00 1 $700.00
BSBWOR501 Manage personal work priorities and professional development BSBWOR501 Manage personal work priorities and professional development 
$700.00 1 $700.00
BSBLDR403 Lead team effectiveness BSBLDR403 Lead team effectiveness 
$700.00 1 $700.00
BSBLDR501 Develop and use emotional intelligence BSBLDR501 Develop and use emotional intelligence 
$700.00 1 $700.00
BSBHRM506 Manage recruitment selection and induction processes BSBHRM506 Manage recruitment selection and induction processes 
$700.00 1 $700.00
BSBFIA402 Report on financial activity BSBFIA402 Report on financial activity 
$700.00 1 $700.00
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