• Unit Background

    This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

    It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSBMGT403 Implement continuous improvement BSBMGT403 Implement continuous improvement 
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BSB42015 Certificate IV in Leadership and Management BSB42015 Certificate IV in Leadership and Management 
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BSBMGT502 Manage people performance BSBMGT502 Manage people performance 
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BSBCUS401 Coordinate implementation of customer service strategies BSBCUS401 Coordinate implementation of customer service strategies 
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BSB50215 Diploma of Business BSB50215 Diploma of Business 
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BSBMKG418 Develop and apply knowledge of marketing communication industry BSBMKG418 Develop and apply knowledge of marketing communication industry 
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BSBADV503 Coordinate advertising research BSBADV503 Coordinate advertising research 
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BSB52415 Diploma of Marketing and Communication BSB52415 Diploma of Marketing and Communication 
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BSBITU402 Develop and use complex spreadsheets BSBITU402 Develop and use complex spreadsheets 
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BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
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BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements BSBWHS401 Implement and monitor WHS policies, procedures and programs 
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BSBCRT401 Articulate, present and debate ideas BSBCRT401 Articulate, present and debate ideas 
$700.00 1 $700.00
BSB51915 Diploma of Leadership and Management BSB51915 Diploma of Leadership and Management 
$6,720.00 1 $6,720.00
BSBADM502 Manage meetings BSBADM502 Manage meetings 
$700.00 1 $700.00
BSBHRM506 Manage recruitment selection and induction processes BSBHRM506 Manage recruitment selection and induction processes 
$700.00 1 $700.00
BSBLDR502 Lead and manage effective workplace relationships BSBLDR502 Lead and manage effective workplace relationships 
$700.00 1 $700.00
BSBMKG506 Plan market research BSBMKG506 Plan market research 
$700.00 1 $700.00
BSBMGT517 Manage operational plan BSBMGT517 Manage operational plan 
$700.00 1 $700.00
BSBMGT402 Implement operational plan BSBMGT402 Implement operational plan 
$700.00 1 $700.00
BSBMKG528 Mine data to identify industry directions BSBMKG528 Mine data to identify industry directions 
$700.00 1 $700.00
BSB42415 Certificate IV in Marketing and Communication BSB42415 Certificate IV in Marketing and Communication 
$6,720.00 1 $6,720.00
BSBRSK401 Identify risk and apply risk management processes BSBRSK401 Identify risk and apply risk management processes 
$700.00 1 $700.00
BSBFIA402 Report on financial activity BSBFIA402 Report on financial activity 
$700.00 1 $700.00
BSBMKG501 Identify and evaluate marketing opportunities BSBMKG501 Identify and evaluate marketing opportunities 
$700.00 1 $700.00
BSBADV509 Create mass print media advertisements BSBADV509 Create mass print media advertisements 
$700.00 1 $700.00
BSBRSK501 Manage risk BSBRSK501 Manage risk 
$700.00 1 $700.00
BSBSUS501 Develop workplace policy and procedures for sustainability BSBSUS501 Develop workplace policy and procedures for sustainability 
$700.00 1 $700.00
BSBLDR503 Communicate with influence BSBLDR503 Communicate with influence 
$700.00 1 $700.00
BSBWRT401 Write complex documents BSBWRT401 Write complex documents 
$700.00 1 $700.00
BSBPMG522 Undertake project work BSBPMG522 Undertake project work 
$700.00 1 $700.00
BSBMKG502 Establish and adjust the marketing mix BSBMKG502 Establish and adjust the marketing mix 
$700.00 1 $700.00
BSBMKG417 Apply marketing communication across a convergent industry BSBMKG417 Apply marketing communication across a convergent industry 
$700.00 1 $700.00
BSBMKG507 Interpret market trends and developments BSBMKG507 Interpret market trends and developments 
$700.00 1 $700.00
BSBLDR501 Develop and use emotional intelligence BSBLDR501 Develop and use emotional intelligence 
$700.00 1 $700.00
BSBCMM401 Make a presentation BSBCMM401 Make a presentation 
$700.00 1 $700.00
BSBLDR401 Communicate effectively as a workplace leader BSBLDR401 Communicate effectively as a workplace leader 
$700.00 1 $700.00
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