• Unit Background

    This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

    It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSB50215 Diploma of Business BSB50215 Diploma of Business 
$4,480.00 1 $4,480.00
BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
$5,600.00 1 $5,600.00
BSB42015 Certificate IV in Leadership and Management BSB42015 Certificate IV in Leadership and Management 
$6,720.00 1 $6,720.00
BSBMKG528 Mine data to identify industry directions BSBMKG528 Mine data to identify industry directions 
$700.00 1 $700.00
BSBWOR301 Organise personal work priorities and development BSBWOR301 Organise personal work priorities and development 
$700.00 1 $700.00
BSB51915 Diploma of Leadership and Management BSB51915 Diploma of Leadership and Management 
$6,720.00 1 $6,720.00
BSBMKG523 Design and develop an integrated marketing communication plan BSBMKG523 Design and develop an integrated marketing communication plan 
$700.00 1 $700.00
BSBMKG502 Establish and adjust the marketing mix BSBMKG502 Establish and adjust the marketing mix 
$700.00 1 $700.00
BSBLDR403 Lead team effectiveness BSBLDR403 Lead team effectiveness 
$700.00 1 $700.00
BSBMKG506 Plan market research BSBMKG506 Plan market research 
$700.00 1 $700.00
BSB42415 Certificate IV in Marketing and Communication BSB42415 Certificate IV in Marketing and Communication 
$6,720.00 1 $6,720.00
BSBHRM405 Support the recruitment, selection and induction staff BSBHRM405 Support the recruitment, selection and induction staff 
$700.00 1 $700.00
BSBLDR502 Lead and manage effective workplace relationships BSBLDR502 Lead and manage effective workplace relationships 
$700.00 1 $700.00
BSBRSK501 Manage risk BSBRSK501 Manage risk 
$700.00 1 $700.00
BSBMGT403 Implement continuous improvement BSBMGT403 Implement continuous improvement 
$700.00 1 $700.00
BSBMKG408 Conduct market research BSBMKG408 Conduct market research 
$700.00 1 $700.00
BSBSUS501 Develop workplace policy and procedures for sustainability BSBSUS501 Develop workplace policy and procedures for sustainability 
$700.00 1 $700.00
BSB52415 Diploma of Marketing and Communication BSB52415 Diploma of Marketing and Communication 
$6,720.00 1 $6,720.00
BSBMGT517 Manage operational plan BSBMGT517 Manage operational plan 
$700.00 1 $700.00
BSBITU402 Develop and use complex spreadsheets BSBITU402 Develop and use complex spreadsheets 
$700.00 1 $700.00
BSBLDR501 Develop and use emotional intelligence BSBLDR501 Develop and use emotional intelligence 
$700.00 1 $700.00
BSBMGT407 Apply digital solutions to work processes BSBMGT407 Apply digital solutions to work processes 
$700.00 1 $700.00
BSBLDR503 Communicate with influence BSBLDR503 Communicate with influence 
$700.00 1 $700.00
BSBMGT518 Develop organisation policy BSBMGT518 Develop organisation policy 
$700.00 1 $700.00
BSBMKG401 Profile the market BSBMKG401 Profile the market 
$700.00 1 $700.00
BSBADM502 Manage meetings BSBADM502 Manage meetings 
$700.00 1 $700.00
BSBLDR402 Lead effective workplace relationships BSBLDR402 Lead effective workplace relationships 
$700.00 1 $700.00
BSBLDR401 Communicate effectively as a workplace leader BSBLDR401 Communicate effectively as a workplace leader 
$700.00 1 $700.00
BSBCUS501 Manage quality customer service BSBCUS501 Manage quality customer service 
$700.00 1 $700.00
BSBWOR502 Lead and manage team effectiveness BSBWOR502 Lead and manage team effectiveness 
$700.00 1 $700.00
BSBPMG522 Undertake project work BSBPMG522 Undertake project work 
$700.00 1 $700.00
BSBMKG418 Develop and apply knowledge of marketing communication industry BSBMKG418 Develop and apply knowledge of marketing communication industry 
$700.00 1 $700.00
BSBMKG417 Apply marketing communication across a convergent industry BSBMKG417 Apply marketing communication across a convergent industry 
$700.00 1 $700.00
BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements BSBWHS401 Implement and monitor WHS policies, procedures and programs 
$700.00 1 $700.00
BSBWOR404 Develop work priorities BSBWOR404 Develop work priorities 
$700.00 1 $700.00
BSBHRM506 Manage recruitment selection and induction processes BSBHRM506 Manage recruitment selection and induction processes 
$700.00 1 $700.00
BSBCMM401 Make a presentation BSBCMM401 Make a presentation 
$700.00 1 $700.00
BSBWRT501 Write persuasive copy BSBWRT501 Write persuasive copy 
$700.00 1 $700.00
BSBMGT502 Manage people performance BSBMGT502 Manage people performance 
$700.00 1 $700.00
BSBADV509 Create mass print media advertisements BSBADV509 Create mass print media advertisements 
$700.00 1 $700.00
BSBADV503 Coordinate advertising research BSBADV503 Coordinate advertising research 
$700.00 1 $700.00
BSBCUS401 Coordinate implementation of customer service strategies BSBCUS401 Coordinate implementation of customer service strategies 
$700.00 1 $700.00
BSBPRO401 Develop product knowledge BSBPRO401 Develop product knowledge 
$700.00 1 $700.00
BSBCRT401 Articulate, present and debate ideas BSBCRT401 Articulate, present and debate ideas 
$700.00 1 $700.00
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