• Unit Background

    This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

    It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
$5,600.00 1 $5,600.00
BSB51915 Diploma of Leadership and Management BSB51915 Diploma of Leadership and Management 
$6,720.00 1 $6,720.00
BSB50215 Diploma of Business BSB50215 Diploma of Business 
$4,480.00 1 $4,480.00
BSBWOR502 Lead and manage team effectiveness BSBWOR502 Lead and manage team effectiveness 
$700.00 1 $700.00
BSBMGT502 Manage people performance BSBMGT502 Manage people performance 
$700.00 1 $700.00
BSB42015 Certificate IV in Leadership and Management BSB42015 Certificate IV in Leadership and Management 
$6,720.00 1 $6,720.00
BSBWOR301 Organise personal work priorities and development BSBWOR301 Organise personal work priorities and development 
$700.00 1 $700.00
BSB52415 Diploma of Marketing and Communication BSB52415 Diploma of Marketing and Communication 
$6,720.00 1 $6,720.00
BSBMKG401 Profile the market BSBMKG401 Profile the market 
$700.00 1 $700.00
BSBSUS501 Develop workplace policy and procedures for sustainability BSBSUS501 Develop workplace policy and procedures for sustainability 
$700.00 1 $700.00
BSBMGT518 Develop organisation policy BSBMGT518 Develop organisation policy 
$700.00 1 $700.00
BSBMGT407 Apply digital solutions to work processes BSBMGT407 Apply digital solutions to work processes 
$700.00 1 $700.00
BSBCMM401 Make a presentation BSBCMM401 Make a presentation 
$700.00 1 $700.00
BSBMGT403 Implement continuous improvement BSBMGT403 Implement continuous improvement 
$700.00 1 $700.00
BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements BSBWHS401 Implement and monitor WHS policies, procedures and programs 
$700.00 1 $700.00
BSBITU402 Develop and use complex spreadsheets BSBITU402 Develop and use complex spreadsheets 
$700.00 1 $700.00
BSBMKG501 Identify and evaluate marketing opportunities BSBMKG501 Identify and evaluate marketing opportunities 
$700.00 1 $700.00
BSBCUS401 Coordinate implementation of customer service strategies BSBCUS401 Coordinate implementation of customer service strategies 
$700.00 1 $700.00
BSBMKG508 Plan direct marketing activities BSBMKG508 Plan direct marketing activities 
$700.00 1 $700.00
BSB42415 Certificate IV in Marketing and Communication BSB42415 Certificate IV in Marketing and Communication 
$6,720.00 1 $6,720.00
BSBCUS501 Manage quality customer service BSBCUS501 Manage quality customer service 
$700.00 1 $700.00
BSBMKG528 Mine data to identify industry directions BSBMKG528 Mine data to identify industry directions 
$700.00 1 $700.00
BSBLDR502 Lead and manage effective workplace relationships BSBLDR502 Lead and manage effective workplace relationships 
$700.00 1 $700.00
BSBADM405 Organise Meetings BSBADM405 Organise Meetings 
$700.00 1 $700.00
BSBLDR402 Lead effective workplace relationships BSBLDR402 Lead effective workplace relationships 
$700.00 1 $700.00
BSBPMG522 Undertake project work BSBPMG522 Undertake project work 
$700.00 1 $700.00
BSBMGT517 Manage operational plan BSBMGT517 Manage operational plan 
$700.00 1 $700.00
BSBMKG507 Interpret market trends and developments BSBMKG507 Interpret market trends and developments 
$700.00 1 $700.00
BSBADV509 Create mass print media advertisements BSBADV509 Create mass print media advertisements 
$700.00 1 $700.00
BSBFIA402 Report on financial activity BSBFIA402 Report on financial activity 
$700.00 1 $700.00
BSBHRM506 Manage recruitment selection and induction processes BSBHRM506 Manage recruitment selection and induction processes 
$700.00 1 $700.00
BSBMKG523 Design and develop an integrated marketing communication plan BSBMKG523 Design and develop an integrated marketing communication plan 
$700.00 1 $700.00
BSBINN301 Promote innovation in a team environment BSBINN301 Promote innovation in a team environment 
$700.00 1 $700.00
BSBMKG502 Establish and adjust the marketing mix BSBMKG502 Establish and adjust the marketing mix 
$700.00 1 $700.00
BSBRSK501 Manage risk BSBRSK501 Manage risk 
$700.00 1 $700.00
BSBPRO401 Develop product knowledge BSBPRO401 Develop product knowledge 
$700.00 1 $700.00
BSBADM502 Manage meetings BSBADM502 Manage meetings 
$700.00 1 $700.00
BSBWRT501 Write persuasive copy BSBWRT501 Write persuasive copy 
$700.00 1 $700.00
BSBLDR501 Develop and use emotional intelligence BSBLDR501 Develop and use emotional intelligence 
$700.00 1 $700.00
BSBMKG506 Plan market research BSBMKG506 Plan market research 
$700.00 1 $700.00
BSBINT401 Research international business opportunities BSBINT401 Research international business opportunities 
$700.00 1 $700.00
BSBCRT401 Articulate, present and debate ideas BSBCRT401 Articulate, present and debate ideas 
$700.00 1 $700.00
BSBWOR501 Manage personal work priorities and professional development BSBWOR501 Manage personal work priorities and professional development 
$700.00 1 $700.00
BSBMGT402 Implement operational plan BSBMGT402 Implement operational plan 
$700.00 1 $700.00
BSBHRM405 Support the recruitment, selection and induction staff BSBHRM405 Support the recruitment, selection and induction staff 
$700.00 1 $700.00
BSBLDR401 Communicate effectively as a workplace leader BSBLDR401 Communicate effectively as a workplace leader 
$700.00 1 $700.00
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