• Unit Background

    This unit describes the skills and knowledge required to manage the performance of staff who report to them directly. Development of key result areas and key performance indicators and standards, coupled with regular and timely coaching and feedback, provide the basis for performance management.

    It applies to individuals who manage people. It covers work allocation and the methods to review performance, reward excellence and provide feedback where there is a need for improvement.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit covers the development or review of 'in house' policy in an organisation. It covers anticipating and confirming the need for policy development or review; planning the policy development process; gathering and analysing information; determining policy direction; and drafting, releasing and promoting policy.

    It applies to managers who draft and review policy that is formulated to facilitate the implementation of decisions made by senior executives, business owners, and boards of management or similar.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to create systems and process to organise information and prioritise tasks.

    It applies to individuals working in managerial positions who have excellent organisational skills. The work ethic of individuals in this role has a significant impact on the work culture and patterns of behaviour of others as managers at this level are role models in their work environment.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.

    This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

    It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

    It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

    It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to plan direct marketing activities and develop marketing plans matching organisational objectives.

    It applies to individuals in a marketing management role who are responsible for planning direct marketing activities, including formulating direct marketing plans, and supervising the team implementing the plans. They may work in small, medium or large enterprises across a variety of industries.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

    It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to select data sources and apply analysis tools to identify trends in data that inform industry directions for a product, brand or organisation.

    It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for undertaking data mining to support plans and strategy development in an integrated marketing environment.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

    It applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

    This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit describes the skills and knowledge required to advise, carry out and evaluate customer service strategies.

    It applies to individuals who have well developed skills and a broad knowledge of customer service strategies for addressing customer needs and problems, and who may provide guidance or delegate work related tasks to others.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit describes the skills and knowledge required to report financial activity for business both in response to client requests and to meet statutory requirements such as the completion of financial reports.

    This unit applies to individuals with a broad knowledge of financial activities who contribute financial skills and knowledge to address reporting requirements of clients and legal authorities. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit describes the skills and knowledge required to be an effective and proactive member of an innovative team.

    It applies to individuals who play a proactive role in demonstrating, encouraging or supporting innovation in a team environment. The individual may be a team participant or a team leader. Teams may be formal or informal and may comprise a range of personnel.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit describes the skills and knowledge required to use spreadsheet software to complete business tasks and produce complex documents.

    It applies to individuals employed in a range of work environments who require skills in creation of complex spreadsheets to store and retrieve data. They may work as individuals providing administrative support within an enterprise, or may be independently responsible for designing and working with spreadsheets relevant to their own work roles.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit describes the skills and knowledge required to implement and monitor an organisation’s work health and safety (WHS) policies, procedures and programs in the relevant work area in order to meet legislative requirements.

    It applies to individuals with supervisory responsibilities for implementing and monitoring the organisation’s WHS policies, procedures and programs in a work area. These individuals have a broad knowledge of WHS policies and contribute well developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They provide supervision and guidance to others and have limited responsibility for the output of others.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit covers the development and use of emotional intelligence to increase self-awareness, self-management, social awareness and relationship management in the context of the workplace. It includes identifying the impact of own emotions on others in the workplace, recognising and appreciating the emotional strengths and weaknesses of others, promoting the development of emotional intelligence in others and utilising emotional intelligence to maximise team outcomes.

    It applies to managers who identify, analyse, synthesise and act on information from a range of sources and who deal with unpredictable problems. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to lead and manage effective workplace relationships.

    It applies to individuals in leadership or management who have a prominent role in establishing and managing processes and procedures to support workplace relationships taking into account the organisation's values, goals and cultural diversity.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to develop and monitor implementation of the operational plan to provide efficient and effective workplace practices within the organisation’s productivity and profitability plans. Management at a strategic level requires systems and procedures to be developed and implemented to facilitate the organisation’s operational plan.

    This unit applies to individuals who manage the work of others and operate within the parameters of a broader strategic and/or business plan.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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BSB52415 Diploma of Marketing and Communication BSB52415 Diploma of Marketing and Communication 
$6,720.00 1 $6,720.00
BSBMKG507 Interpret market trends and developments BSBMKG507 Interpret market trends and developments 
$700.00 1 $700.00
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