• Unit Background

    This unit describes the skills and knowledge required to communicate effectively as a workplace leader, including understanding the context, choosing methods of communication to suit the audience, and following up.

    This unit applies to managers, supervisors and team leaders required to communicate with other persons within the workplace. Communication skills cover a range of methods and contexts within principally structured environments.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit defines skills, knowledge and outcomes required to use leadership to promote team cohesion. It includes motivating, mentoring, coaching and developing the team and forming the bridge between the management of the organisation and team members.

    This unit applies to team leaders, supervisors and new or emerging managers where leadership plays a role in developing and maintaining effective workplace relationships. It applies in any industry or community context.

    At this level work will normally be carried out within routine and non-routine methods and procedures, which require planning and evaluation and leadership and guidance of others.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit defines skills, knowledge and outcomes required to plan and supervise the performance of the team and develop team cohesion. It applies team leaders, supervisors and new emerging managers who have an important leadership role in the development of efficient and effective work teams.

    Leaders at this level also provide leadership for the team and bridge the gap between the management of the organisation and the team members. As such they must 'manage up' as well as manage their team/s.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit covers the development and use of emotional intelligence to increase self-awareness, self-management, social awareness and relationship management in the context of the workplace. It includes identifying the impact of own emotions on others in the workplace, recognising and appreciating the emotional strengths and weaknesses of others, promoting the development of emotional intelligence in others and utilising emotional intelligence to maximise team outcomes.

    It applies to managers who identify, analyse, synthesise and act on information from a range of sources and who deal with unpredictable problems. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to lead and manage effective workplace relationships.

    It applies to individuals in leadership or management who have a prominent role in establishing and managing processes and procedures to support workplace relationships taking into account the organisation's values, goals and cultural diversity.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and others.

    It applies to managers and leaders who identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to implement the operational plan by monitoring and adjusting operational performance, planning and acquiring resources and providing reports on performance as required.

    It applies to individuals who plan activities to achieve the measurable, stated objectives of the team and the organisation. At this level work will normally be carried out within routine and non-routine methods and procedures which require planning, evaluation, leadership and guidance of others.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit describes the skills and knowledge required to implement the organisation’s continuous improvement systems and processes. It covers using systems and strategies to actively encourage the team to participate in the process, monitoring and reviewing performance, and identifying opportunities for further improvements.

    It applies to managers who have an active role in implementing the continuous improvement process to achieve the organisation's objectives. Their position is closely associated with the creation and delivery of products and services which means that they have an important role in influencing the ongoing development of the organisation.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice.

    It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.

    Detailed information about the Unit of Competency Details for this unit can be found here.
  • Unit Background

    This unit describes the skills and knowledge required to manage the performance of staff who report to them directly. Development of key result areas and key performance indicators and standards, coupled with regular and timely coaching and feedback, provide the basis for performance management.

    It applies to individuals who manage people. It covers work allocation and the methods to review performance, reward excellence and provide feedback where there is a need for improvement.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to develop and monitor implementation of the operational plan to provide efficient and effective workplace practices within the organisation’s productivity and profitability plans. Management at a strategic level requires systems and procedures to be developed and implemented to facilitate the organisation’s operational plan.

    This unit applies to individuals who manage the work of others and operate within the parameters of a broader strategic and/or business plan.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit covers the development or review of 'in house' policy in an organisation. It covers anticipating and confirming the need for policy development or review; planning the policy development process; gathering and analysing information; determining policy direction; and drafting, releasing and promoting policy.

    It applies to managers who draft and review policy that is formulated to facilitate the implementation of decisions made by senior executives, business owners, and boards of management or similar.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • BSBMKG401 Profile the market

    $700.00 (excl. GST)

    Unit Background

    This unit describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

    It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.

    It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. These individuals often work in areas such as marketing, communications, strategic planning and organisational development.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

    It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry.

    It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.

    It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

    It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

    It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.

    Detailed information about the Unit of Competency Details for this unit can be found here.

  • Unit Background

    This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

    It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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