• Unit Background

    This unit covers the skills and knowledge required to conduct primary and secondary advertising research to test advertising themes and ideas. It includes assessment of research requirements, selection of research methods, and use of findings.

    It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.

    Detailed information about the Unit of Competency Details for this unit can be found here.

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Remove Image Title Price Quantity Total
BSBWOR404 Develop work priorities BSBWOR404 Develop work priorities 
$700.00 1 $700.00
BSBMKG502 Establish and adjust the marketing mix BSBMKG502 Establish and adjust the marketing mix 
$700.00 1 $700.00
BSB50215 Diploma of Business BSB50215 Diploma of Business 
$4,480.00 1 $4,480.00
BSB40215 Certificate IV in Business BSB40215 Certificate IV in Business 
$5,600.00 1 $5,600.00
BSBMKG417 Apply marketing communication across a convergent industry BSBMKG417 Apply marketing communication across a convergent industry 
$700.00 1 $700.00
BSBPMG522 Undertake project work BSBPMG522 Undertake project work 
$700.00 1 $700.00
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