Unit Background
This unit describes the skills and knowledge required to develop product knowledge in preparation for the sales process.
It applies to individuals who need to solve a defined range of unpredictable problems, analyse and evaluate information from a variety of sources and who may provide leadership and guidance to others with some limited responsibility for the output of others.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.
It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry.
It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.
It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.
It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. These individuals often work in areas such as marketing, communications, strategic planning and organisational development.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice.
It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to implement the organisation’s continuous improvement systems and processes. It covers using systems and strategies to actively encourage the team to participate in the process, monitoring and reviewing performance, and identifying opportunities for further improvements.
It applies to managers who have an active role in implementing the continuous improvement process to achieve the organisation's objectives. Their position is closely associated with the creation and delivery of products and services which means that they have an important role in influencing the ongoing development of the organisation.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to implement the operational plan by monitoring and adjusting operational performance, planning and acquiring resources and providing reports on performance as required.
It applies to individuals who plan activities to achieve the measurable, stated objectives of the team and the organisation. At this level work will normally be carried out within routine and non-routine methods and procedures which require planning, evaluation, leadership and guidance of others.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit defines skills, knowledge and outcomes required to plan and supervise the performance of the team and develop team cohesion. It applies team leaders, supervisors and new emerging managers who have an important leadership role in the development of efficient and effective work teams.
Leaders at this level also provide leadership for the team and bridge the gap between the management of the organisation and the team members. As such they must 'manage up' as well as manage their team/s.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit defines skills, knowledge and outcomes required to use leadership to promote team cohesion. It includes motivating, mentoring, coaching and developing the team and forming the bridge between the management of the organisation and team members.
This unit applies to team leaders, supervisors and new or emerging managers where leadership plays a role in developing and maintaining effective workplace relationships. It applies in any industry or community context.
At this level work will normally be carried out within routine and non-routine methods and procedures, which require planning and evaluation and leadership and guidance of others.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to communicate effectively as a workplace leader, including understanding the context, choosing methods of communication to suit the audience, and following up.
This unit applies to managers, supervisors and team leaders required to communicate with other persons within the workplace. Communication skills cover a range of methods and contexts within principally structured environments.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to identify available international business opportunities and assess the feasibility of a particular opportunity.
It applies to individuals who wish to investigate business opportunities outside Australia. The activity might be undertaken by an owner/manager of a business or someone with a brief to investigate such opportunities.
Detailed information about the Unit of Competency Details for this unit can be found here.
Unit Background
This unit describes the skills and knowledge required to execute tasks associated with the recruitment cycle and apply in-depth knowledge of the work of the organisation, and how recruitment and selection practices fit with other human resources functions.
This unit applies to individuals who support recruitment, selection and induction functions under the direction of a human resource manager.
Detailed information about the Unit of Competency Details for this unit can be found here.
