BSBMKG502 Establish and adjust the marketing mix

$700.00 (excl. GST)

Unit Background

This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.

Detailed information about the Unit of Competency Details for this unit can be found here.

Description

  • Student Assessment Guide

  • Student Assessment Workbook

  • Assessor Guide with detailed instructions, benchmarks, and sample responses

  • Assessment Mapping Matrix

  • Simulated Business Environment

  • Customised Observation Check Sheet

  • Task Outcome Sheets

  • Assessment Outcome Sheet

  • Student Feedback Form

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