BSBMKG408 Conduct market research

$700.00 (excl. GST)

Unit Background

This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.

It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. These individuals often work in areas such as marketing, communications, strategic planning and organisational development.

Detailed information about the Unit of Competency Details for this unit can be found here.

Description

  • Student Assessment Guide

  • Student Assessment Workbook

  • Assessor Guide with detailed instructions, benchmarks, and sample responses

  • Assessment Mapping Matrix

  • Simulated Business Environment

  • Customised Observation Check Sheet

  • Task Outcome Sheets

  • Assessment Outcome Sheet

  • Student Feedback Form

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